NHAI's refusal underscores the agency's commitment to maintaining safety standards on India's highways. By declining the proposal, NHAI aims to prevent distractions to motorists and ensure uninterrupted traffic flow. Additionally, the move aligns with NHAI's efforts to preserve the aesthetic appeal of national highways, enhancing their visual appeal for commuters and tourists alike.
The rejection of Ludhiana MC's proposal signals a setback for the corporation's revenue generation plans. With the inability to utilise highway pillars for advertising, Ludhiana MC may need to explore alternative avenues for augmenting its financial resources. This decision also highlights the importance of collaboration and adherence to regulations between municipal bodies and national infrastructure authorities.