The estimated outlay is Rs. 50 mn for each thematic road corridor. Selected private developers will have up to 12 months to complete the initial landscaping construction, followed by a 10-year operation and maintenance (O&M) period. The identified locations include Sindhu Bhavan Road, the corridor connecting Rajpath Club with Sardar Patel Ring Road, and other major civic arteries.
The programme is intended to combine urban horticulture, environmental upgrades and public-realm beautification. Under the tender framework, developers will receive corporate branding and naming rights linked to the completed projects, enabling them to establish a commercial presence alongside their participation in the city’s greening programme.
AMC will retain 25 per cent of the advertising rights without charge for civic use. The arrangement allows the corporation to preserve a share of advertising capacity while offering participating developers commercial rights during the long-term maintenance period.
The civic body is also seeking corporate participation through corporate social responsibility (CSR), environmental, social and governance (ESG), and corporate environmental responsibility (CER) funding frameworks. These funding channels are intended to support the landscaping and maintenance objectives under the PPP model. The tender therefore combines private development, ongoing upkeep, branding rights and corporate funding support within a single framework for selected road corridors.